1. Should they start with sales first or manufacturing? 2. Where in Asia should they set up a base? 3. Should they manufacture the bikes themselves or should they subcontract? 4. Based on the culture map article, what challenges could EDC face by manufacturing / doing business in China?

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Main Article 1 The Plant Location Puzzle by Andrew D. Bartmess

https://hbr.org/1994/03/the-plant-location-puzzle