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If most new products are minor modifications of existing products, why do firms continue with high-risk, high-cost projects?
If most new products are minor modifications of existing products, why do firms continue with high-risk, high-cost projects?
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Firms continue to engage in highrisk highcost projects despite most new products being minor modifications of existing offerings for several reasons 1 ...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
