1. Since school noticed that their mobile app did not record any student registrations. What are your recommendations for improving mobile registration? What metrics should they review to understand mobile usage?

2. Please describe the steps you would take to create paid search campaign? specifically for an existing campaign.

3. Please provide a list of key metrics must you measure when running your paid search campaign to drive sales and content engagement. Explain your answers by providing a business scenario.

4. Provide recommendations on what to optimize if a paid search campaign has high ctr, but low impressions, and low clicks, how would you optimize the campaign? Explain your answers.