1. Ski.com is an online store that sells used ski equipment. They have a large inventory of used Jackson Ski gear for sale. Ski.com purchases keyword advertising for the term "Jackson Ski." The Ski.com website includes photos of the actual ski gear they have for sale. The photos prominently include the Jackson Ski logo.

• Jackson Ski sues Ski.com for trademark infringement. Who do you think will win the case and why?

2. One line of Jackson Skis is called the "Cheetah" line and includes their fastest racing skis, which sell for more than $2,000. A new premium motorcycle company called Cheetah begins a nationwide advertising campaign to market their Cheetah premium motorcycles, which sell for $15,000. Each company uses a different font and typeface. Cheetah Skis uses all-lowercase, italicized lettering. Cheetah Motorcycles use large block capital lettering that is colored gold with black spots to look like the fur of a cheetah.

• Jackson Ski sues Cheetah Motorcycles for trademark infringement. Who do you think will win this case? Discuss the relevant factors from either the Mastercard v. Nader OR the Ty Inc. v. Perryman trademark case from Lesson 7 (depending on the design of your individual quiz).