1 [Soalan 11 Table 1 summarizes the Internal Factor Analysis Summary (IFAS) for Real-X Computer Store. Based on the analysis, propose FIVE (5) Strength-Weakness (SW) strategies with strong justifications to help the company to strengthen its position in the marketplace. [Jadual 1 adalah Ringkasan Analisa Faktor Dalaman untuk Real-X Computer Store. Berdasarkan analisa, cadangkan LIMA (5) strategi Kekuatan-Kelemahan (SW) beserta justifikasi yang kukuh untuk membantu syarikat supaya dapat mengukuhkan kedudukan mereka dalam pasaran.] Table 1: Internal Factors Analysis Summary For Real-X Computer Store Key Internal Factors Strengths Weight Rating Weighted Score 1. Inventory turnover increased from 5.8 to 6.7 0.05 3 0.15 2. Average customer purchase increased from $97 to $128 3. Employee morale is excellent 0.07 4 0.28 0.10 3 0.30 4. In-store promotions resulted in 20 percent increase in sales 5. Newspaper advertising expenditures increased 10 percent 6. Revenues from repair/service segment of store up 16 percent 7. In-store technical support personnel have MIS college degrees 8. Store's debt-to-total assets ratio declined to 34 percent 9. Revenues per employee up 19 percent Weaknesses 1. Revenues from software segment of store down 12 percent 2. Location of store negatively impacted by new Highway 34 0.05 3 0.15 0.02 3 0.06 0.15 3 0.45 0.05 4 0.20 0.03 3 0.09 0.02 3 0.06 0.10 2 0.20 0.15 2 0.30 3. Carpet and paint in store somewhat in disrepair 0.02 1 0.02 4. Bathroom in store needs refurbishing 0.02 1 0.02 5. Revenues from businesses down 8 percent 0.04 1 0.04 6. Store has no website 0.05 2 0.10 7. Supplier on-time delivery increased to 2.4 days 0.03 0.03 8. Often customers have to wait to check out 0.05 0.05 Total 1.00 2.50 (15 Marks / Markah)