1. Social media is particularly strong at \generating buzz for a company.

Select one:

True

False

2. What is a news story written by an organization about itself called?

Select one:

a.

positive spin

b.

publicity

c.

press release

d.

persuasive messaging

e.

none of these is correct

3. Each media outlet gets to choose whether it carries the content of a press release or not.

Select one:

True

False

4. What do we call it when a scene from a television program shows an actors kitchen with boxes of Kelloggs cereals?

Select one:

a.

sponsorship

b.

product placement

c.

product viewing

d.

design marketing

e.

none of these is correct

5. Many public relation messages are created by the media that carries them.

Select one:

True

False

6. What is one of the big advantages of a press release?

Select one:

a.

It will run on all major media

b.

The content appears to come from an objective third party.

c.

The content cannot be changed by the media.

d.

It can be placed on very specific media outlets.

e.

All of these are correct

7. In North America, the most common sponsorships involve _______________.

Select one:

a.

entertainment

b.

sports

c.

social causes

d.

charities

e.

none of these is correct

8. Public relations stories are often perceived as more objective than other forms of promotion.

Select one:

True

False

9. Social communities and the social commerce zones are examples of what?

Select one:

a.

social publishing

b.

social entertainment

c.

social circles

d.

social media zones

e.

All of these are correct

10. Cause-related marketing has been a slowly, but steadily growing form of sponsorship.

Select one:

True

False