1. Soho House, a group of private members' clubs around the world, is considering setting up a luxury restaurant in London. Soho House members will get a 10% discount on their bill and non-members will pay full price. Drawing on (a detailed) Porter's 5 Forces analysis evaluate whether this is an attractive industry to enter.

2.Imagine how hotels are likely to evolve in the next 10 years. Using relevant examples, discuss the different product levels of a luxury hotel, which is to be launched in London in 2032.

3. Compare and contrast how Burberry's and H&M's different pricing relate to supply and demand, costs, perceptions of value, and competition.