1. Some marketers believe that public relations (PR) should replace advertising as the primary means of communicating company offers to consumers 2. Discuss views in favor of and opposed to this position

3. What is your opinion about this approach? Explain your rationale.

4. Discuss the role direct marketing (DM) has acquired due to better access to consumer data

5. Using personal experiences, explain potential negative consequences of using customer personal information for DM, as well as other marketing activities (e.g. loyalty programs, discounts, promotions, etc.)