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1. Sony has estimated that potential size of its market in Australia in the next year is 50,000 consumers and each consumer buys 1 unit
1. Sony has estimated that potential size of its market in Australia in the next year is 50,000 consumers and each consumer buys 1 unit on average. The market share is 57.36% for product one and 40.37% for two products. Sony gets a margin of $500 from each of its product. Sony will incur an additional fixed cost of $5 Million every year if it decides to offer two products instead of one. Calculate the profitability
2. Provide recommendation to Sony about which product to invest in and justify.
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