• • 1^st assignment task: Read the II. Goods vs. Services section on page 2 of the Product Marketing & Branding set of lecture notes. Pick a favorite service of yours that is located either in Shippensburg or in your hometown (please provide the name of this service) and describe your experiences with it using the three characteristics of service products (intangibility, inseparability, and standardization/variability). Integrate relevant lecture/course reading concepts in your answer

• II. Goods vs. Services

  There are unique characteristics of services that set them apart from goods. It is important to understand the differences and to consider them in the development of strategies, tactics, and objectives. Service products are reflected by a wide variety of industries: utilities, restaurants, educational institutions, consulting firms, hotels, medical care providers, and banking (to name a few).

  Characteristics of Service Products

• Intangibility: service is not able to be touched; there is nothing tangible to show for your service purchase.
• Inseparability: simultaneous production and consumption of the service; service products are consumed at the same time they are being produced.
• Standardization/variability: service is related to the people providing it, so ensuring the same level of satisfaction every time is very difficult; dentists have their bad days & not every baseball game is exciting.
• 2^nd assignment task: Read the VI. Branding section on page 4 of the Product Marketing & Branding set of lecture notes. One theme in this course is thinking about yourself in terms of your own personal branding efforts as a professional (that future employers can consider when you apply to them for a job)with this in mind, pick two different branding concepts (for example, promise, asset, customer satisfaction/loyalty, brand personality, etc.) in this section and apply both of them to yourself as a professional by providing personal examples of your experiences that support your branding claims as a professional regarding these two concepts.
  • For example, as a professional, I personally consider my branding promise to an employer to be my strong ability to produce actionable insights and recommendations using advanced research design and data-driven statistical analysisI would then provide a comprehensive example of my branding promise by describing one of my marketing research studies that I have conducted.
• Please make response half a page or more.