1. State the Nike Brand, Air Jordan shoes and provide a description of the product. a. In not more than 12 words, state where the current product is currently sold, both geographically and in terms of its type of distribution.

2. State the single most important external environment variable that affects your current product, out of the basic seven environments; then in not more than 3 lines explain why it is the most important environment. demographic, geographic, economic, natural, technological, political/legal, socio/cultural

3. Provide a detailed description of the current target market for the current product.

a. Choose one advertisement for your company's current product and attach a copy of it to this report. In not more than 1 paragraph for this part, identify the customers for your current product.

b. State the 3 most important characteristics of the current target market for this product and describe them in ways specifically relevant to the course material. Discuss why they are important.

c. State most important customer need that your product meets (don't analyze it; just state it); don't tell me several needs, tell me only the most important customer need.