1. Statement In this activity you will draw up a proposal for investors covering all the key strategic business drivers (macro and micro-analysis, competitive positioning, vision, mission, value network, target customer base pricing growth strategles including international aspects, etc.) that you have started in the Unit 2. - Objectives: The learning objectives to achieve in this activity are: Demonstrate understanding of the key concepts of General Management and Strategic Planning imparted in the course materials. Demonstrate the ability to apply these concepts in a specific sector of the sports industry (in this case, golf)