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1. Strategies to control Pure Risk in tourism natural disaster Environment Risk 2. Strategies to control insurable risk Health risk 3. Strategies to control non-insurable
1. Strategies to control Pure Risk in tourism natural disaster Environment Risk 2. Strategies to control insurable risk Health risk 3. Strategies to control non-insurable risk crime risk 4. Diversifiable risk Culture risk Financial risk
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
