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1. Strategy-how does this firm earn its cash flow and how is it projected to fare under an optimistic and pessimistic scenario 2. Economic Impact

1. Strategy-how does this firm earn its cash flow and how is it projected to fare under an optimistic and pessimistic scenario

2. Economic Impact of different variables that affect your firm and industry

3. Historical Analysis-profitability, liquidity, solvency and leverage, capital adequacy, market ratios

4.Summary and Conclusion-give a 5 C's of credit evaluation from a lender's perspective, does the firm have sufficient positive cash flow to get another loan, balanced score card, SWOT, Porter's 5 forces, current events, bond credit ratings.


Answer this question for Pepsico.

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1 Strategy PepsiCo earns its cash flow primarily through the sale of its diverse portfolio of food and beverage products including popular brands like Pepsi Lays Gatorade Tropicana and Quaker The comp... blur-text-image

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