Question
1. Suppose a company that sells liquid detergent (L) for $10 launches a new line of budget detergent (N) for $6. The company sells 40
1. Suppose a company that sells liquid detergent (L) for $10 launches a new line of budget detergent (N) for $6. The company sells 40 N and the cannibalization rate is 90 percent. The existing sales of L is 90. Is the new product line worth it
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Experiencing MIS
Authors: David M Kroenke, Randall J Boyle
7th Edition
0134402197, 9780134402192
