1. Suppose news reports predicted that the price of coffee was about to rise by about 20%. What could be the causes of the predicted price increase? What impact might this have on consumer demand for coffee in the short and long term? What might happen in the tea market or the soft drink market?

2. Consider the market for personal computers. Suppose that the demand is stable: the demand curve doesn't change. Predict the effects of the following changes on the equilibrium price of computers. a. The cost of memory chips (one component of a computer) decreases. b. The government imposes a $100 tax on personal computers.

3. Suppose the current equilibrium price for American cheese is $1.00 per pound. Suppose the French suddenly develop a preference for American cheese. Explain the impacts of this unlikely development on all the relevant markets.

4. Why do candy vending machines only let you have one item after you put the coins in, but newspapers vending machines "allow" you to take as many papers as you want after the coins go in?

5. What are the main benefits of government imposed price controls? What are the drawvabcks to these price controls?

6. The text gives a good example of a company (Netflix) misjudging the market and the elasticities of demand for its services. What factors did the Netflix management fail to take into account?

7. What would be the impacts of a $2.00 per gallon increase of the tax on gasoline? What factors must be considered when determining these impacts?

8. For each of the following goods, indicate whether you expect demand to be inelastic or elastic, and explain your reasoning: opera, foreign travel, DVD rentals, eggs.

9. Suppose a firm wants to raise its total revenue. What are some of the things it must consider? (Hint: think about the elasticity concept).

10. College students typically eat some fairly "low end" foods (Ramen Noodles, Frozen Pizza, etc.). The income elasticity of demand tells us that as these students graduate and get jobs, their demand for these low end products falls. Briefly explain.

11. When the Super Bowl comes around, fans are willing to pay $2000 for a ticket with a face vaue of $600. What economic principle does this represent?

12. Who determines how much utility an individual will receive from consuming a good?

13. What are three reasons why a decrease in the price of a product would lead to an increase in purchases of the product?