Now having had experience with each aspect of the strategic analysis process from conducting an external and internal environment scan of current strategies, assessing a firm's current strategy and environment, determining goals for future performance, and recommending strategic alternatives. What, in your opinion, are the strengths of strategic analysis? What are its weaknesses? Do the weaknesses outweigh the strengths of this analytical approach? Explain.

2. What is the best way for a company to determine which goals are most likely to help it earn above-average returns?