Question
1. Suppose you have been hired as the pricing manager for a drugstore chain that Typically adds a fixed percentage onto the cost of each
1. Suppose you have been hired as the pricing manager for a drugstore chain that
Typically adds a fixed percentage onto the cost of each product to arrive at the retail
Price. Evaluating this technique. What would you do differently?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
