1- The advertising elasticity of advertisements for durable goods, as compared to consumer goods, is because smaller / durable goods are higher involvement than consumer goods smaller / durable goods are lower involvement than consumer goods larger / durable goods are lower involvement than consumer goods larger / durable goods are higher involvement than consumer goods 3- As discussed in the lecture, there is an approach for estimating repeat purchases that follows a step- by-step series of calculations. Those start with T (number of people in the target) and proceed using percentages that can be either estimated or assigned using expert judgment. This can be visualized as concentric circles where "T" is the largest one, followed by smaller and smaller circles (as in the lecture). This advertising effectiveness method is called A - field experiment B- Top-down C- wright's rule D- regression E - decomposition 4- Brainwriting fosters creative thinking by allowing contribution of ideas throughout a number of days preserving the anonymity of idea contributors discouraging censorship All of the above Only B. and C. 6- Electronic brain-writing fosters creative thinking by