1. The AMA's 2007 definition of marketing removed the following two references from its previous (2004) definition:
(a) the management of customer relationship and
(b) organisational objectives that provide benefit to an organisation
Were these deletions justified? Why or why not?

 

2. What is the difference between 'satisfying customer wants and needs' and 'creating, communicating and delivering value for customers'?

 

3. Provide three examples of how consumers (or customers) co-create value. Does this concept hold for all purchase situations?
 

Reference: (Reed & Baird, 2021) Strategic marketing: decision making and planning