The Over-the-counter (OTC) medicines are medicines you can buy without a prescription from your doctor for allergies, constipation, and so on. However, sometimes OTC medicines can cause side effects. It is best to be aware of the risks so you know how to avoid them. (Source: http://familydoctor.org/...) Analyze the consumer's preferences toward risk (1) risk averse, (2) risk loving and (3) risk neutral. Use graph(s) to support your explanation. Briefly suggest the steps how to reduce this risk. (15 markah/marks)