1.     The brand manager of Pepsodent decides to marginally increase the diameter of the toothpaste dispensing hole in order to increase the amount of toothpaste used by the consumer. Can you think of which behavioral principle is being used here? What is your view on it?

2.  Take the mutual funds category as an example. Can you think of 

a.     A communication idea which uses positive reinforcement

b.    A communication idea which uses negative reinforcement

Communication ideas will suffice. You don't need to provide examples of actual advertisements, or actually design an advertisement. 

3     Answer the questions below:

a.    Provide two examples of products that are almost entirely utilitarian.

b.    Provide two examples of products that are almost entirely hedonic.

c.    Which is a better brand name: Redmi 9 A or Samsung Galaxy M 31? Why?