Develop the questionnaire in Internet Exercise 8-21 using an electronic questionnaire design package that is available for

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Develop the questionnaire in Internet Exercise 8-21 using an electronic questionnaire design package that is available for free (see the websites mentioned in this chapter in the subsection entitled Free/Low-Cost Survey Sites). Administer this questionnaire to ten students using a notebook computer.

Exercise 8-21

Nissan is changing the design of one of its highest-selling cars, the Murano, and is conducting an internet survey to determine whether the design change would affect customer perception of the car as a family car. Design a structured survey to obtain required information. You can visit http://www.nissan-global.com/ for more information.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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