A new graduate hired by the marketing research department of AT&T is asked to prepare a questionnaire
Question:
A new graduate hired by the marketing research department of AT\&T is asked to prepare a questionnaire to determine household preferences for cell phone plans. The questionnaire is to be administered in mall-intercept interviews. Using the principles of questionnaire design, critically evaluate the questionnaire prepared by this new graduate, which follows.
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The questionnaire designed by the new graduate for determining household preferences for cell phone plans has several issues that need to be addressed ...View the full answer
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Ali Khawaja
my expertise are as follows: financial accounting : - journal entries - financial statements including balance sheet, profit & loss account, cash flow statement & statement of changes in equity -consolidated statement of financial position. -ratio analysis -depreciation methods -accounting concepts -understanding and application of all international financial reporting standards (ifrs) -international accounting standards (ias) -etc business analysis : -business strategy -strategic choices -business processes -e-business -e-marketing -project management -finance -hrm financial management : -project appraisal -capital budgeting -net present value (npv) -internal rate of return (irr) -net present value(npv) -payback period -strategic position -strategic choices -information technology -project management -finance -human resource management auditing: -internal audit -external audit -substantive procedures -analytic procedures -designing and assessment of internal controls -developing the flow charts & data flow diagrams -audit reports -engagement letter -materiality economics: -micro -macro -game theory -econometric -mathematical application in economics -empirical macroeconomics -international trade -international political economy -monetary theory and policy -public economics ,business law, and all regarding commerce
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