Develop a structured and an unstructured questionnaire to measure the importance of online retail shopping for working

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Develop a structured and an unstructured questionnaire to measure the importance of online retail shopping for working mothers. Distribute a copy of each to 10 different individuals and compare your results.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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