Visit the website of one of the online marketing research firms (e.g., Toluna at us.toluna .com/default.aspx or

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Visit the website of one of the online marketing research firms (e.g., Toluna at us.toluna .com/default.aspx or www.toluna.com). Locate a survey administered currently at this site. Critically analyze the questionnaire using the principles discussed in this chapter. Note that you will have to register in order to take the survey.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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