Define standardization and name the primary reasons for its use.

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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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Question Posted: Mar 17, 2016 04:04 AM

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Define standardization and name the primary reasons for its use.

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Standardization is the process of applying the same marketing mix to all ...View the full answer

International Marketing

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