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1 . The Business of GEa. Describe the business of GE ( What industries did they operate in ? What were their business units? How

1. The Business of GEa. Describe the business of GE (What industries did they operate in? What were their business units? How would you describe their sales model prior to the digital initiative and after the digital initiative?2. The Vision of Jeffrey Immelta. Summarize the 5-point strategy of Jeffrey Immelt when he became CEO and then discuss what you believe he was trying to accomplish.3. IIOTa. Describe what IIoT is and why GE was uniquely positioned to leverage this technologyb. Discuss the sales approach to GE customer prior to and after the digital initiative.4. Platforms & Value Propositionsa. Review the following business model graphic (see powerpoint slide) and provide a revised graphic exhibit given the focus of GEs digital initiative. Do not make this overly complex. Think about what IIoT enables and consider the Platform Business Model Map tool from Chapter 3 of the Rogers text.b. Discuss how the Chapter on data (Rogers) was relevant to GE.c. Summarize the differences in each of the 5 Concepts of Market Value provided in Chapter 6(Rogers) for GE relative to their shift in strategy.5. Critical Challengesa. Highlight and elaborate what you believe to be the top 3 issues resulting in GEs failure. Kanes text will be helpful here as well as the HBR articles. 6. Recommendationa. Provide one recommendation regarding the one of the top 3 issues you identified in #5 and what you would have suggested GE do differently at a very summary level.

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