1. The Carrot and Stick Approach of Motivation is a traditional motivation theory that asserts, in motivating people to elicit desired behaviors. The Carrot and Stick approach of motivation is based on the principles of reinforcement and is given by a philosopher Jeremy Bentham, during the industrial revolution. This theory is derived from the old story of a donkey, the best way to move him is to put a carrot in front of him and jab him with a stick from behind. How would you relate the underlying principles of the carrot and the stick to Management accountants. (7 pts) 2. Management Accountants requires the exercise of creative and critical thinking. Differentiate the two and cite an illustration. (8 pts) 3. What is the Importance of Quality? Cite an Illustration (5pts)