Question
1) The Colgate-Palmolive (CP) China changed the marketing launch program of the Colgate Max Fresh (CMF). Were those changes justifiable? 2) Overall, did CP China
1) The Colgate-Palmolive (CP) China changed the marketing launch program of the Colgate Max Fresh (CMF). Were those changes justifiable?
2) Overall, did CP China did better job in launching CMF than CP Mexico?
Link
https://www.yourhomeworksolutions.com/wp-content/uploads/edd/2020/09/hbs_cases_colgate_max_fresh.pdf
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
