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1 . The design of a package or bottle can have an important effect on a company s bottom line. In this case a brand

1. The design of a package or bottle can have an important effect on a companys bottom line. In this case a brand group wishes to research consumer reaction to a new bottle design for a popular soft drink. Because it is impossible to show the new bottle design to all consumers, the brand group will use mall intercept method to select a sample of 60 consumers. For each consumer interviewed, a bottle image composite score will be found by adding the consumers numerical responses to the five questions. It follows that the minimum possible bottle image composite score is 5(resulting from a response of 1 on all five questions) and the maximum bottle image composite score is 35(resulting from a response of 7 on all five questions). The scores of 60 consumers is given below: (20 marks)
34333329263328253233
32252733222732333229
24302034313230353331
32283031313329273431
31283331322826293234
32303432303032312933
a. Develop a 95% confidence interval for the population composite score.
b. Furthermore, experience has shown that the smallest acceptable bottle image score for a successful bottle design is 29. Test the hypothesis at 5% significance level that the new design will be accepted by the consumers.

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