1. The emerging of smartphone, the demands for camera product is decreasing in the market. Kodak need to come out with new strategy to attract the new potential customer. Therefore, using FOUR (4) variables of market segmentation, describe Kodak's target market customer. (15 Marks) 2. Define Product Life Cycle (PLC) and explain FIVE (5) stages in PLC for Kodak's product. (11 Marks) 3. Suggest ONE (1) new product for Kodak and explain how the proposed idea could help Kodak to increase its sales. (4 Marks) 4. Explain FIVE (5) pricing strategies with example and describe the pricing strategy that implemented by Kodak. (15 Marks) 5. Explain FIVE (5) promotional mix with example for each and describe promotional mix strategy that implemented by Kodak. (15 Marks)