1. The External Analysis is an explanation of the external factors that impact Hershey. These are factors in the External Environment [Opportunities and Threats SWEJ. They include forces currently affecting Hershey and the industries in which it competes. o Technological Politicallegal Sociocultural Global Competitive {competitors} Internal Analysis and SWDT_explain the strengths and weaknesses of Hershey and conclude with the SWCIT TableStrengths and WeaknessesEDT. This section provides information on the internal working of Hershey what is good or bad for Hershey? Could include: 1. Business Strategy. Identify the organization's chief business (sometimes called generic] strategy for its lead products. How stable has this strategy been? 2. Structure. What organizational structure does the firm possess (functional, divisional, matrix, or something else)? Is it productive? 3. Business Model 4. Culture. 1it"hat kind of culture does this firm possess? 5. Marketing Analysis. What is the product? Who buys it? Does the product possess brand equity? What are the distribution channels? Direct to the consumer? Opportunity for new channels by your company? By a competitor? Multiple channels? 6. Human Resource Management. Low turnover, lawsuits, training. 23". Processes. This section explains the systems that contribute to or deter Hershey's success. 8. Financial Analysis. Hershey's financial performance to the industry. internal and external analysis