1. The first objective is for students to learn new concepts and ideas, by interviewing, in person/virtual, an experienced business to business sales professional. The sales professional must have a minimum of 5 years selling experience and is in the field of selling business to business.

2. Business solutions (this eliminates ALL RETAIL) to their customer/prospect base. The research report will reflect what the students learned in terms of sales concepts and ideas from this in-person/virtual interview. Retail sales professionals are not candidates for this research paper.

3. The second objective is for students to experience the sales process of prospecting for a client/interview, setting up an appointment and preparing and conducting a sales/information interview.