1: The general merchandise retailers are involved with store-based strategy mix in order to sell the merchandise to the customers. Do you agree with this statement? Give relevant examples to support your answer. (25 Marks) Question 2 : A retailer needs to plan the store design carefully in order to achieve the sales. Explain how does a retailer do store planning that help him to achieve his goals. Justify your answer by giving relevant examples and pictures. (25 Marks)