1) The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

marketing team

buying center

institutional buyers

deciders

2) A marketing team identifies a target audience who is most likely to use the company's new product and creates an advertisements specifically for them. In a communications model, these individuals who are targeted are:

senders

decoders

receivers

subjects

3) In terms of marketing expenditures, companies tend to spend the most, 41 percent, on:

consumer promotions

trade promotions

direct marketing

media advertising

4) Name all five elements of the IMC planning process. Describe what they are. Number your responses.