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1. The implication that consumers want to buy the best possible product (best performance, highest quality, latest technology), and as an outcome of the ______

1. The implication that consumers want to buy the best possible product (best performance, highest quality, latest technology), and as an outcome of the ______ orientation.

a. Product

b. Marketing

c. Sales

d. Production

e. Societal Marketing

2. The total revenue of a firm is calculated by multiplying the number of units sold by the ___ of each unit.

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