1. The Kelly Bottling Company, located in a large metropolitan area of some 5

million people, produced and marketed a line of carbonated beverages

consisting mainly of flavored soft drinks (not including colas), soda water, and

tonics. They were sold in different types of packages and sizes to a wide

variety of retail accounts. How might such a company expand its revenues by

pursuing each of the different expansion strategies discussed in Exhibit 2.5?

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