3-45. PLANNING: ANALYZING THE SITUATION;

CHOOSING AN APPROACH: SELECTING MEDIA [LO-2]

Read the scenario below then answer questions to think through how you would create effective communication strategies for your audience(s), purposes, and messages.

You work at a call centre that has a general manager (in his or her mid-forties), five supervisors (in their thirties), and 100 employees (between the ages of 19 and 58). Staff members are spread over three floors of a downtown office building. You would like to start a composting program for the company—you do it at home, why not in the office? You know that other companies encourage employees to recycle their food wastes.

You think it would work well in your offices since you already have a good paper recycling system.

To help you decide how you would communicate your idea, answer the following questions: