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1. The lecture provided the example of the marketing success of the Blair Witch Project. Provide one other example of a marketing campaign that has

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1. The lecture provided the example of the marketing success of the Blair Witch Project. Provide one other example of a marketing campaign that has been extremely successful and explain why you believe it was so successful. 2. Define the 'four P's' (product, price, place and promotion) 3. Apply product, price and place to two of your idea, being careful to identify at least one product success factor

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