$1$

$)$

$$The Main management question PEPSICO

$$

S DIVERSIFICATION STRATEGY IN

$2$

$0$

$2$

$2$

$($

only ONE and needs to be expressed as a question

$)$

$2$

$)$

$$Analysis of the situation

$($

qualitative

$/$

quantitative

$)$

$3$

$)$

$$Alternatives

$($

distinct options that answer the management question

$)$

$4$

$)$

$$Decision Criteria

$($

to be used to evaluate the alternatives and recommend one

$)$

$5$

$)$

$$Alternative recommended and why