1. The major project deliverable of this course focused on completing and presenting an export market research report. Using research material collected during the course of your project; compare and contrast the specific market entry challenges faced by your chosen export/service. Elaborate on the company's approach to address these market entry challenges. Finally, what is one thing that surprised you during the course of your research? (Here I am interested in your data - tell me what you found in terms of concrete details!) 2. A major case study of the second term covered Febreze's approach to qualitative data collection. Firstly, outline the company's approach to defining its problem. Then, identify the specific data collection technique that it chose. Finally, what are some significant challenges to using this specific data collection technique?