1) The market for NY Times can be decomposed into a low WTP segment and a high WTP segment.List the monetization strategy for each segment:

Monetization strategy for Low WTP Segment:_____________

Monetization strategy for High WTP Segment:_____________

2) What is an adverse impact (for NY Times) of a generous paywall policy on the behavior of the High WTP segment?

3)Why would you as a marketing manager find increasing porosity of the paywall to be more attractive than increasing quantity of the paywall?

4)Based on the research insights, which of the two would you recommend?Why?

A: Twelve free per month articles from 2 sections

B:Twelve free articles per month from 4 sections

5)What is the future of NY Times - advertising or subscriptions?Why?

6)Bars and big box retailers sometimes charge cover or membership fees.What usage segment are they targeting?

7)Consider a market with ten consumers.The list provides information on annual consumer spending in dollars:

[100, 87, 80, 80, 76, 73, 72, 71, 59, 52].

Compute the Pareto ratio.

8)ZipCar rents cars at prices as low as $7.50 / hour.What occasion segment are they targeting?

9)Name/describe the two user state segments available to ZipCar.

Article: file:///C:/Users/Tucker%20Cox/Downloads/NY%20Times%20Paywall%20Mgmt%20Sc.pdf

Only need to read section 1