Question
1. The name of the company selected is Apple Inc. The product selected is a TV, since Apple doesn't have a TV. The name of
1. The name of the company selected is Apple Inc. The product selected is a TV, since Apple doesn't have a TV. The name of the TV is iView.
Please answer the following questions.
- What it does do?
- How does it work?
- What are its primary features and benefits?
- How is it different from the original product?
2. Identify if it is a new product line (widening its product mix) or a deepening of an existing product line
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
