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The Outsider at Ford

Today$$s competitive global environment presents many challenges to managers. One of the main challenges is building a competitive advantage by increasing efficiency and customer responsiveness. This case analysis details the challenges faced by former Ford Motor Company CEO Alan R$.$ Mulally.

Founded by Henry Ford, the Ford Motor Company had many problems, its bureaucratic nature and hostility to new ideas among them. Formerly of Boeing, Alan R$.$ Mulally's tasks when he took over as CEO at Ford included changing the organization's culture to one that embraces transparent decision making, encouraging once fractious divisions to work together to produce cars of a better q Mulally's factory closures and layoffs combined...

Mulally's factory closures and layoffs combined with the modernization of plants were intended to increase

Multiple Choice

diversity.

negotiating ability.

empowerment.

efficiency.

global awareness.