1. The promotional mix Includes the following elements:

A. Personal Selling

B. Advertising

C. Sales Promotion

D. All the above.

2. The communication process involves the following aspects

A. Sender

B Receiver

C. Noise

D. all the above.

3. Implications for getting the best messages to audiences in business marketing communications include the following:

A. Being aware of differences in jargon between industries

B. Seeking feedback quickly

C Very little focus on the media used in the communication process

D. Both A and B are true