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1. The promotional mix Includes the following elements: A. Personal Selling B. Advertising C. Sales Promotion D. All the above. 2. The communication process involves
1. The promotional mix Includes the following elements:
A. Personal Selling
B. Advertising
C. Sales Promotion
D. All the above.
2. The communication process involves the following aspects
A. Sender
B Receiver
C. Noise
D. all the above.
3. Implications for getting the best messages to audiences in business marketing communications include the following:
A. Being aware of differences in jargon between industries
B. Seeking feedback quickly
C Very little focus on the media used in the communication process
D. Both A and B are true
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