1. The service economy exploded in the second half of the 20th century. Explain the underpinning fac-tors behind this growth. 2. Name the core ongoing trends in tourism and hospitality industries. Why is it important for service enterprises to be aware of those? 3. Why do some scholars argue that the service management paradigm offers sustainable competitive advantage to a company's operations? 4. Explain how service interrelationship affects total experience as it's perceived by the customer. What are the components of a tourism service? 5. Explain the difference between core service and peripheral service (give a few examples) and why ser-vice companies should devote more attention to the peripheral services. 6. Explain 'servitization' and how it has evolved over the last 25 years. 7. Briefly describe the concept of service bundling. Why is it important, and how might hospitality man-agers manipulate the different elements of a service package to gain a competitive advantage? 8. Within the context of service management evolution, explain how a shift in marketing mix from 4Ps to 7Ps might reflect the progression of management thinking. 9. What is the logic behind value co-creation and explain why it has a great impact on service process and overall