1. The "Shopping Product" consumer classification would include such ____

(a)Life insurance, burial plots, new products

(b) Soft drinks, bread, milk

(c) Automobiles, homes, vacations

(d) Expensive jewelry, gourmet dinners, limited production automobiles.

2. Branding of a product has three main purposes. The most important is ____________.

(a)Product identification

(b) repeats sales

(c) new product sales

(d) legal identification

3. The product life cycle concept _______.

(a) has been used less and less as a marketing tool due to the steady economy

(b) Ends with the maturity

(c) Has no relationship to planning

(d) Contributes to more effective sales planning and marketing

4.When a company uses a low pricing strategy to maximize sales, it is using a ____________strategy.

(a) Price skimming

(b) Penetration pricing

(c) Leader pricing

(d) Prestige pricing

5.The element which determines the intensity of the market coverage is ___

(a) The length of the channel

(b) The amount of advertising required

(c) The number of wholesaler in the distribution system

(d) The type of product