1. The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. Choose an idea, good, or service with which you are familiar, and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you?

2. Many companies today are concerned with social responsibility. They may pursue philanthropic activities and/or strive to be ethical. Choose a company (not previously listed in the text or in the discussion forum) and describe and evaluate how this firm tries to be socially responsible?

3. All forms of survey research require a questionnaire. Suppose you were asked to design a questionnaire that could be used by Community College to do marketing research on how to attract more students to the Business Department degree programs. Write one closed-ended question and one open-ended question that could be used on it.