1) The total set of companies, exchanges, and transactions that produce goods and make them physically and commercially available to consumers is the definition of "place" in the marketing mix.

True

False

2) Positioning influences the way customers see value in a product or service, and while the price is of major concern to the marketer, price has much less influence than effective positioning for the customer.

True

False

3) Why is the new product development process important?

A) It doesn't involve collaboration between functional

B) Its slow and cumbersome

C) New product development failure risk is high

D) Creativity is important

4) Measuring the outcomes of specific activities against goals defines what?

A) concept screening

B) market research

C) market planning

D) target market identification